MCLEAN, Va., Oct. 16 /PRNewswire/ — MicroStrategy® Incorporated (Nasdaq:
MSTR), a leading worldwide provider of business intelligence (BI) software,
today announced that BHG is using MicroStrategy 9 for in-depth sales,
inventory, and operations analysis. BHG is one of the leading department
stores in Singapore, recognized for quality, value, and service.
A MicroStrategy customer since 1998, BHG upgraded to MicroStrategy 9 to take
advantage of the new dashboard functionality. BHG’s business users will
leverage MicroStrategy 9 dashboards to analyze sales and inventory
performance, including sales by store locations, product categories,
departments, and customers. BHG’s dashboards will include several advanced
visualizations that will allow business users to intuitively interact with
data, make quick comparisons, and analyze key metrics at-a-glance. BHG plans
to expand its MicroStrategy 9 dashboard environment into other areas of the
business, and will develop a comprehensive Merchandiser’s Workbench and Store
Manager’s Workbench integrating its BI platform with its ERP system.
“Like many department store chains, we collect a significant amount of
customer, product, and sales data every day from our point-of-sale systems,”
said Serene Tan, Director, BHG. “MicroStrategy 9 dashboards will provide our
company with a highly-visual and intuitive way to analyze our key retail
performance data as well as empower actionable data at the functional level.”
“BHG is a long-time customer and we are pleased that they have migrated to
MicroStrategy 9,” said Sanju Bansal, MicroStrategy’s COO. “MicroStrategy 9
offers excellent scalability, performance, and usability for retailers such as
BHG to rapidly perform sophisticated analyses with user friendly information
dashboards.”
About BHG
BHG is one of the leading department stores in Singapore, recognized for
quality, value and service. There are four BHG stores located in the north,
west and central parts of Singapore. The department store was established in
1994 as Seiyu Wing On Department Store under a joint venture between Seiyu,
Ltd (Japan) and Wing On Pte Ltd (Hong Kong). In 2001, it became a wholly-owned
subsidiary of Seiyu, Ltd (Japan) and grew to become an established name in
Singapore. Today, it is owned by a Chinese investment company based in
Singapore. It is also affiliated to the Beijing Hualian Group, one of the
largest commercial chain retailers in China, and operates numerous
supermarkets, department stores and shopping malls in various provinces and
cities. Endowed with such a vast and international experience in the retailing
business, BHG is poised to become the department store of the future.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence
(BI) technology. MicroStrategy provides integrated reporting, analysis, and
monitoring software that helps leading organizations worldwide make better
business decisions every day. Companies choose MicroStrategy for its advanced
technical capabilities, sophisticated analytics, and superior data and user
scalability. More information about MicroStrategy (Nasdaq: MSTR) is available
at www.microstrategy.com.
MicroStrategy and MicroStrategy Business Intelligence Platform are either
trademarks or registered trademarks of MicroStrategy Incorporated in the
United States and certain other countries. Other product and company names
mentioned herein may be the trademarks of their respective owners.
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