Teradata’s Integrated Web Intelligence Incorporates MicroStrategy’s Dashboards
to Provide Actionable Insights into Online and Offline Customer Data
MCLEAN, Va., Oct. 19 /PRNewswire-FirstCall/ — MicroStrategy Incorporated
(Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI)
software, and Teradata Corporation (NYSE: TDC), the world’s largest company
solely focused on data warehousing and enterprise analytics, today announced
that they are collaborating to provide companies with valuable insights into
customer experience data.
Teradata Integrated Web Intelligence (IWI) enables companies to easily combine
customer Web behavior data, including ad clicks, site visits, purchases,
search, and response to e-mail campaigns into a Teradata solution and
integrate it with customer data from other channels and sources across the
enterprise, such as call centers, billing, and retail store fronts.
MicroStrategy’s BI platform provides robust analysis and at-a-glance
dashboards that enable companies to quickly view customer behavior trends and
uncover actionable insights to help them better understand their customers.
Companies can use IWI data to improve the efficiency of their marketing
investments, create multi-channel profiles of customers for more targeted
communications and marketing campaigns, enhance the effectiveness of
front-line employees with access to relevant customer information, and
increase their return on investment through targeted sales, customer loyalty,
and product engagement programs.
Teradata and MicroStrategy have collaborated on several IWI demonstrations,
including Digital Advertising Analytics and Multi-channel Analytics, which
will be featured at the Teradata PARTNERS User Group Conference & Expo,
October 18-22, 2009 in Washington, DC.
“MicroStrategy’s ability to deliver self-service BI against Teradata
enterprise data warehouses was a natural fit for this environment where data
and user scalability and analytic performance are of paramount importance,”
said David Grant, vice president of industry solutions, Teradata Corporation.
“The growth of the Internet, mobile sales channels, and social networking
makes recognizing customers across multiple touch points a challenge and by
capturing this information and integrating it with existing customer profiles,
the combined intelligence can be used in near-real time for relevant, timely
customer communications.”
“MicroStrategy’s intuitive dashboards provide an excellent visualization and
analysis tool for this exciting new IWI offering from Teradata,” said Sanju
Bansal, COO of MicroStrategy. “Delivering enterprise scalability with high
performance, MicroStrategy leverages the Teradata logical data model and data
warehouse to enable companies to gain critical insights from large volumes of
customer data to make more informed decisions on marketing programs and sales
strategies.”
Teradata and MicroStrategy have a long-standing marketing and technology
relationship, which includes MicroStrategy’s participation in Teradata’s beta
program for more than 10 years. The two companies have over 200 joint
customers spanning a wide range of industries, including retail, financial
services, communications, manufacturing, transportation, and government.
For more information on Teradata IWI, visit
http://www.teradata.com/t/products-and-services/integrated-web-intelligence/.
About Teradata
Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused
on raising intelligence through data warehousing, data warehouse appliances,
consulting services and enterprise analytics. Teradata is in more than 60
countries and on the Web at www.teradata.com.
Teradata is a trademark or registered trademark of Teradata Corporation in the
United States and other countries.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence
(BI) technology. MicroStrategy provides integrated reporting, analysis, and
monitoring software that helps leading organizations worldwide make better
business decisions every day. Companies choose MicroStrategy for its advanced
technical capabilities, sophisticated analytics, and superior data and user
scalability. More information about MicroStrategy (Nasdaq: MSTR) is available
at www.microstrategy.com.
MicroStrategy and MicroStrategy Business Intelligence Platform are trademarks
or registered trademarks of MicroStrategy Incorporated in the United States
and certain other countries. Other product and company names mentioned herein
may be the trademarks of their respective owners.
Contact:
Wende Cover
MicroStrategy Incorporated
703-770-1646
wcover@microstrategy.com
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