MCLEAN, Va., Sept. 3 /PRNewswire-FirstCall/ -- MicroStrategy(R) Incorporated
(Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI)
software, today announced that the French retail bank, Societe Generale, has
chosen MicroStrategy 9 as its BI platform to replace its existing reporting
tools.
In 2008, Societe Generale initiated a review of its decision support systems,
including sales, financial, marketing, and risk analysis, and decided to
replace its existing reporting tools with a new BI platform. The BI platform
will be used to provide consistent business data and a common view for all
users, provide timely and actionable insights to respond to business
requirements, and reduce operational costs.
Societe Generale conducted a "Proof-of-Concept" (POC) evaluation, which
allowed it to assess numerous BI solutions over a seven-month period. "The
different activities that were involved in our POC approach included
functional workshops and report and dashboard prototypes," explained
Jean-Louis Tribut, manager of the decision support division of Societe
Generale's IS department. "MicroStrategy provided a solution that addressed
our functional, technical, and global cost requirements," he added.
The first BI applications were delivered to users in June 2009, and Societe
Generale expects that 20,000 employees will benefit from the MicroStrategy
platform, making this one of the largest BI projects in France. Societe
Generale uses the BI platform to access diverse data sources for enterprise
reporting, detailed analytics, dashboards, and ad hoc queries.
"We are delighted to welcome Societe Generale as a new MicroStrategy
customer," said Sanju Bansal, MicroStrategy COO. "The thorough POC evaluation
process allowed us to demonstrate MicroStrategy's fast time-to-value and low
total cost of ownership, which is essential in today's challenging economic
climate."
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence
(BI) technology. MicroStrategy provides integrated reporting, analysis, and
monitoring software that helps leading organizations worldwide make better
business decisions every day. Companies choose MicroStrategy for its advanced
technical capabilities, sophisticated analytics, and superior data and user
scalability. More information about MicroStrategy (Nasdaq: MSTR) is available
at www.microstrategy.com.
MicroStrategy, MicroStrategy 9, and MicroStrategy Business Intelligence
Platform are either trademarks or registered trademarks of MicroStrategy
Incorporated in the United States and certain other countries. Other product
and company names mentioned herein may be the trademarks of their respective
owners.
Contact:
Wende Cover
MicroStrategy Incorporated
703-770-1646
wcover@microstrategy.com
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