Systeme U Selects MicroStrategy as its Enterprise Business Intelligence Platform November 6th, 2009

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Leading French Retailer Uses MicroStrategy 9 for Reporting and Analysis

MCLEAN, Va., Nov. 5 /PRNewswire-FirstCall/ — MicroStrategy® Incorporated
(Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI)
software, today announced that Systeme U has selected MicroStrategy 9 as its
enterprise business intelligence platform to support its Information Decision
Support System Group.

Systeme U decided to consolidate its BI applications within a central Decision
Support Information System Group to develop an integrated architecture. The
procurement, inventory, and sales departments will be the first departments to
use MicroStrategy 9. Systeme U expects more than 1,500 employees in the group
purchasing organizations (GPOs) and 1,000 stores will benefit from the
MicroStrategy platform.

The new BI system will allow Systeme U to:
    –  Measure the progress of the company’s strategic objectives with
        information dashboards
    –  Manage operational activities with operations dashboards
    –  Develop a consistent foundation to meet the BI requirements of the
GPOs

    –  Pool BI technical resources by providing centralized, hosted IT
        assistance

To select a BI platform to meet its requirements, Systeme U conducted an
extensive three-month survey of various BI tools. The company searched for a
BI platform that offered a portal with access to group information, public and
personalized reports, monitoring applications, and external links; an
interface to effectively present and visualize data; and the ability to
conduct multi-dimensional analyses of the company’s enterprise data.

“We took a classic tender approach where each BI vendor was given a chance to
demonstrate its products,” said Fabrice Blondeel, responsible for the decision
support applications at Systeme U Centrale Nationale. “The working sessions
conducted by the project team helped narrow our choices. A key requirement was
to demonstrate, through a proof-of-concept (POC), what our end users could
expect from the different products and the technical capabilities for our
technical team to review. Although already known to Systeme U, MicroStrategy
proved the value of its products, including the capabilities available in
MicroStrategy 9.”

“We already use MicroStrategy products across four of our regional GPOs, with
a decentralized architecture partially consolidated across the country,” said
Antoine De Vaux, Director of the IT Services at Systeme U Centrale Nationale.
“The goal of reorganizing our BI enterprise and sales applications in a
centralized architecture led us to question our current products and seek a BI
partner with which to move forward. MicroStrategy demonstrated the technical
value of its offering and addressed our scalability and data source issues. We
also redefined our relationship with MicroStrategy to help establish an
effective and sustainable partnership.”

“We are delighted that Systeme U selected MicroStrategy for a strategically
important enterprise BI project,” said Sanju Bansal, MicroStrategy COO.
“Despite the competitive evaluation process, Systeme U decided to consolidate
its decision support systems on MicroStrategy.”

About Systeme U
Systeme U is a french cooperative of independent retailers with more than 900
U stores (Hyper U, Super U, Marche U, and U Express) and a staff of
approximately 60,000 people.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence
(BI) technology.  MicroStrategy provides integrated reporting, analysis, and
monitoring software that helps leading organizations worldwide make better
business decisions every day.  Companies choose MicroStrategy for its advanced
technical capabilities, sophisticated analytics, and superior data and user
scalability. More information about MicroStrategy (Nasdaq: MSTR) is available
at www.microstrategy.com.

MicroStrategy, MicroStrategy 9, and MicroStrategy Business Intelligence
Platform are trademarks or registered trademarks of MicroStrategy Incorporated
in the United States and certain other countries.  Other product and company
names mentioned herein may be the trademarks of their respective owners.

    Contact:
    Wende Cover
    MicroStrategy Incorporated
    703-770-1646
    wcover@microstrategy.com

MSTR-G

SOURCE  MicroStrategy Incorporated

Wende Cover of MicroStrategy Incorporated, +1-703-770-1646,
wcover@microstrategy.com

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