Thu Oct 15, 2009 7:00am EDT
BI usage is gaining traction as a standalone product, says AMI research
NEW YORK–(Business Wire)–
Current market conditions in the U.S. have spurred companies to seek timely
strategic business insights, and this is driving 600,000 small and medium
businesses (9% of PC owners) to deploy business intelligence (BI) software as a
standalone product this year. These findings emerged from a recent survey by New
York-based Access Markets International (AMI) Partners, Inc.
BI is an analytic tool that arms decision makers with real-time financial and
operating models to track business performance and ROI. Companies are given
greater clarity into the business and, in turn, priorities are adjusted to meet
sales and marketing costs. This type of BI dashboard feature generates visuals
of performance indicators which key stakeholders can then use to make decisions.
A second key finding is that, “BI products focus on mature companies that
already have an enterprise/ customer management system in place, which makes it
easier to add BI as an overlay on your relational management system,” states
Nichelle McKenzie, Research Analyst at AMI-Partners.
BI software is a growth category due to the piggy back feature employed by
continual adoption and investment in ERP/CRM systems. It has always been a
popular add-on tool to these relational databases. As adoption of ERP/CRM
informational systems grow, the need to derive business insights will become
crucial to day-to-day business operations. But BI as a module tool is beginning
to give way to a standalone BI collaborative system. The latter offers
integration of current databases while generating intelligent reports aimed
towards revenue generation and R&D of new business. According to AMI`s
SMBQuarterly Pulse Tracker, nearly half of all U.S. SMBs will be or plan to be
using business intelligence software in the next three to six months.
Companies that utilize BI software benefit from data integration across their
businesses and delivering self-service reporting and analysis. Thus, IT pros
spend less time responding to requests and business users spend less time
looking for information. The payoff is rapid innovation, new marketing ads and
new channels in order to boost profit margins. However, awareness and training
are pertinent in breaking down the perceived complexity of BI in efforts to
promote effective implementation on company`s sites and ROI.
Related Studies
AMI-Partners` studies highlight major trends in the context of current/planned
IT, Internet and communications usage and spending. Products and services
covered include established and emerging hardware, software, applications and
business process solutions. Based on AMI-Partners` annual surveys of SMBs in
India, the studies track a broad spectrum of issues pertaining to budgets,
purchase behaviors, decision influencers, channel preferences, outsourcing,
service and support. Also covered are detailed firmographics and critically
important technology attitudes and strategic planning priorities. This data
points to key opportunities and messaging hot buttons for vendors and service
providers seeking to match their offerings to SMB market requirements.
AMI`s quarterly SMB tracking study – Q-Pulse – is conducted in eleven countries:
U.S., Canada, Mexico, Brazil, France, UK, Germany, China, India, Korea, and
Australia. The study surveys business decision makers of small and medium
businesses from four perspectives: 1) Mindset, economic impact and the actions
that are being taken to manage their businesses; 2) IT purchase plans including
spending, brands and planning; 3) Buying behaviors including routes to market
and decision making, and 4) Insights for fine-tuning Go-to-Market plans
including value propositions, messaging, marketing mix and more.
For more information about the above studies, AMI-Partners, or our global SMB
research, call 212-944-5100, e-mail ask_ami@ami-partners.com or visit
www.ami-partners.com.
About Access Markets International (AMI) Partners, Inc.
AMI-Partners specializes in IT, Internet, telecommunications and business
services strategy, venture capital, and actionable market intelligence – with a
strong focus on global small and medium businesses (SMBs), and extending into
large enterprises and home-based businesses. The AMI-Partners mission is to
empower clients for success with the highest quality data, business strategy
perspectives and “go-to-market” solutions. Led by Andy Bose, the firm has built
a world-class management team with deep experience cutting across IT,
telecommunications and business services sectors in established and emerging
markets.
AMI-Partners has helped shape the go-to-market SMB strategies of more than 150
leading IT, Internet, telecommunications and business services companies. The
firm is well known for its IT and Internet adoption-based segmentation of the
SMB markets; its annual retainership services based on global SMB tracking
surveys in more than 25 countries; and its proprietary database of SMBs and SMB
channel partners in the Americas, Europe and Asia-Pacific. The firm invests
significantly in collecting survey-based information from several thousand SMBs
annually, and is considered the premier source for global SMB trends and
analysis.
AMI-Partners
Quoted Analyst:
Nichelle McKenzie, 212-944-5100 ext 555
nmckenzie@ami-partners.com
or
Media Relations:
In US (New York):
Nancy Carty, 212-944-5100 ext 581
ncarty@ami-partners.com
or
In EU (London):
Claudia Jachtmann, (44) 208 987 2756
cjachtmann@ami-partners.com
or
In Asia Pacific (Singapore):
Matthew Foo, (65) 6220 5535 ext 101
mfoo@ami-partners.com
or
In United States(Kolkata):
Jyoti Singh, (91) 33 4003 3093 ext 223
jsingh@ami-partners.com
or
In United States(Bangalore):
Rati Ghose, (91) 80 4148 2661 ext 36
rghose@ami-partners.com
or
In China (Shanghai):
Venu Reddy, (86) 21 6390 6298
vreddy@ami-partners.com
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